Monday, January 14, 2013

Yummy Atlas Flour

1908

Doesn't this girl look pleased as punch to be advertising Atlas Flour?  Must be tasty if it gets such a reaction.  

Another happy camper

This girl doesn't seem any more pleased to be eating Atlas Flour.  Who thought up this advertising campaign? Let's show people how delicious the food is by featuring sad children.  While they are cute, I'm not so sure about Atlas Flour's edibility.  

Atlas Flour Fire

Atlas Flour was destroyed by fire on December 11, 1926.  The damage was valued at $100,00.  Twelve fire trucks and several fire boats were required to quell the blaze.  While the building and the main elevator were destroyed, $235,000 worth of oats were saved.

Atlas Flour Fire


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